Costume Jewellery
Friday, December 11th, 2009There is an amazing selection of Wholesale Fashion Jewellery available for retailers to choose from these days.
The manufacturing processes used by wholesale jewellery manufacturers have become more sophisticated, and their approach to product design is now more strategic than ever before. Customers are increasingly discerning which has forced manufacturers to raise the bar in order to attract orders and produce collections that appeal to a fashion conscious audience.
The throwaway fashion boom, fuelled by cheap fashion retailers such as H & M and Primark, has increased demand for low cost contemporary fashion jewellery, and this is good news for jewellery wholesalers.
Although precious jewellery will always remain popular, fashion conscious shoppers are increasingly turning to imitation jewellery because of its affordability, increasing quality of finish and the fact that as fashion changes they can easily update their accessories without breaking the bank.
With convincing imitation diamond rings and necklaces available for under $15 in some cases, it’s little wonder shoppers are opting for these items rather than spending hundreds of dollars on the real thing.
Manufacturing jewellery for wholesale distribution is a highly competitive and lucrative industry. There are many companies and private individuals, mostly in China and other Far Eastern countries, who make jewellery in bulk, the majority of which is destined for Europe and the United States.
In order to meet demand, they have to create striking jewellery that makes a lasting impact. In order to give themselves a competitive edge many of the top wholesale jewellery manufacturers will have researchers in their primary markets, whose sole purpose is to feed back information about the latest jewellery trends and designs.
Wholesale Jewellery doesn’t have to be bought off the peg. Exclusive Jewellery collections can be created on demand, however units costs tend to be higher due to the specific tooling required to complete such a job. Consequently this approach is cost-prohibitive for most small retailers and therefore remains a luxury afforded only by the biggest chains. Manufacturers can also be commissioned to make replicas of specific high-value jewellery pieces on demand, however this option will also carry additional tooling costs so the retailer must be certain that they will sell sufficient volume in order to cover costs.Tiffany jewellery tends to be imitated more than most because of their recognisable designs. Given the quality of workmanship it can be very difficult to tell the difference between the imitation and the genuine article.