The Muffin In Food Service Stores
Sunday, January 24th, 2010For office workers and many others, lunchtime means heading to the local supermarket, coffee shop or cafe for something to eat. There they can buy savoury products, drinks and sweet treats. A bad day at the office can set off a mass purchase of all things chocolaty. The muffin has become a very popular snack for people to buy with a coffee or as a pudding. They can be eaten with little mess and come in a variety of flavours so everyone can find one they like.
The muffin is now considered to be a gourmet snack by many because of its shape and flavours. The expansion of gourmet coffee shops like Starbucks has led to this in part. Luxury ingredients like Belgian chocolate chips and the freshest fruits are used so that even discerning eaters are tempted to nibble on the top of a muffin.
The development of the famous ‘skinny muffin’ which claims to be a healthier version of the sweet treats means that even those on a diet can enjoy the flavours of a blueberry or lemon flavoured muffin. Coffee houses are not losing money by driving away those on a diet whilst the customers feel like they are eating something tasty yet healthy.
our attitudes have also changed towards muffins because of their shape and size. When muffins were first introduced into coffee shops they were small and evenly shaped. Then, the top of the muffin became the most prized section and manufacturers began to bake them so that the top was larger than the bottom. This is where the term ‘muffin top’ came from which we use to describe stomachs that are being squeezed over tight trousers.
In recent years however the flower-pot or tulip muffin has become the most popular. People are less willing to eat such a big portion of sweet food all in one sitting and this new design is smaller than we have seen for a while. It is wrapped in a piece of luxury paper which is where the name flower-pot comes from.
There can be major profits made by selling muffins in coffee houses and shops, and now pubs are getting in on the action by offering their customers muffins as a sweet alternative to the more traditional savoury snacks usually found in pubs.